A major challenge in developing market economies is sparse or unreliable public data. To overcome this, we use our strong networks and mixed-methods data collection approaches to triangulate data from company and trade interviews, customs data, and a range of academic and grey literature. We use these to develop realistic and pragmatic estimates of demand-side issues (e.g. market size, channels to market), processing economics and competition, supply-side crop production yields and overall volumes, logistics costs and wider policy, and tax and tariff issues affecting markets.
With these insights, we support investors and other clients to analyse and make sense of complex situations and develop strategies that are grounded in reality and give clear implementable actions in the short term, as well as longer-term objectives, tactics and guiding principles for teams and stakeholders to work from. These strategies are co-developed to make sure they are relevant, feasible and acceptable to key stakeholders, with full ownership and buy-in of the teams that will implement them.
